Since 1962, Freson Bros. has been a proud fixture of the Peace River landscape. For over six decades, our store has grown alongside this community, but our core philosophy remains unchanged: we believe in craftsmanship. When you walk through our doors, you aren’t just entering a grocery store; you are entering a space where tradition and skill are practiced every single day. Freson Bros. Peace River Butcher Shop Team This commitment to craftsmanship begins in our Butcher Shop

At Freson Bros., we believe that great bread takes time, tradition and a little bit of magic. As we celebrate our 70th Anniversary this year, we’re also marking a special milestone for Charlie—our beloved sourdough starter, who’s now 10 years old and very much part of the Freson Bros. family. Charlie isn’t just a starter—he’s the heart and soul of our bakery. Carefully nurtured for a decade, Charlie brings life to every loaf of our famous sourdough bread, artisan loaves and e

For 70 years, Freson Bros. has been more than just a place to shop—it’s where the craft of butchery and a love for Alberta food come...

To celebrate their 70th Anniversary, Freson Bros. locations across the region have been championing local causes by fundraising with...