In November 2023, Freson Bros. Peace River was awarded the Progressive Grocer Impact Award in the category of Community Service/Local Impact.
Throughout December 2022, the Freson Bros. Peace River team launched a series of activities in collaboration with the community to surpass its previous donations for the local food bank.
The store incorporated innovative register campaigns and partnered with Peace River Corrections to encourage community members to donate non-perishable food items.
These efforts resulted in the store surpassing its previous year’s donation record by 44.5%.
“This award is a testament to Freson Bros.’ commitment to supporting our local community. We look after each other, our friends, our families, our neighbours and our communities.
This is the foundation of who we are,” said Brent Rostad, Freson Bros. Peace River store manager.
The Progressive Grocer Impact Awards showcase the positive impact retailers, suppliers and solution providers have with environmental, social and governance efforts.